LinkedIn is one of the most popular social media platforms today. With 830 million members, it can be a potent marketing tool. Instagram, Tiktok, and Facebook are all great social media marketing tools for a small business, but LinkedIn should not be ignored.
Here are some tips on how to use LinkedIn for marketing your small business.
Create a Company Page
The first step is to create a company page and optimize it. This means filling out all the information fields and adding a profile picture and cover photo, as well as links to your website and other social media platforms.
You should also include a clear description of your business. For example, if you’re in the senior care industry, be specific about the exact service you provide, whether it’s senior housing or in-home care.
For your content to be found by potential customers, you need to use keywords. These are the words or phrases people use when they search for something on LinkedIn.
You can find LinkedIn keywords by using the LinkedIn Search bar and looking at the suggestions that come up or by using a keyword research tool.
Then, add them to your company page and profile as well as to the titles and descriptions of any blog posts, articles, or other content you share.
Share Relevant Content
LinkedIn is all about content. People are constantly posting about their businesses, products, services, and industry news. You need to be doing the same if you want to be seen as an authority in your field.
Share blog posts, articles, infographics, videos, or any other content that is relevant to your business and that will help you connect with potential customers.
Make sure to post regularly and to vary the types of content you share to keep things interesting.
Engage with Other Users
Engagement is important on all social media platforms, but it’s especially important on LinkedIn because the site is best known for providing networking opportunities.
There are a few different ways you can engage with other users on LinkedIn. The first is to comment on their posts. This shows that you’re paying attention and that you have something valuable to say.
You can also share their content on your own page or in LinkedIn groups. This helps to get their content seen by more people, which they’ll be grateful for and can potentially lead to a relationship.
Finally, you can reach out to other users directly. LinkedIn has a messaging feature that allows you to connect with anyone on the platform. Use this to your advantage by sending personal messages to potential customers or clients, and fellow businesses.
These are just a few tips to get you started with LinkedIn marketing for your small business. By following these tips, you’ll be well on your way to building relationships, generating leads, and closing sales.